Marketing
OUR OVERVIEW
Marketing is a must-have in the vacation rental industry. It gets guests and owners in the door and allows a business to strategically position other revenue management functions for success.
Marketing is also complicated. Just like distribution, marketing can happen on multiple channels in multiple formats. Its hard to know what to do, how to do it, and if it actually worked. That’s why even vacation rental marketing companies have asked us for help!
That’s where RevPARTY can leverage its vast knowledge and experience to help you navigate your revenue management journey. We can integrate marketing into a custom revenue management strategy that creates synergies between all of the tactics; ensuring your rates, distribution, marketing, and strategy move in lockstep towards your business goals. Moreover, we can help execute and measure any engagement and take the guesswork out of marketing.
Our Solutions Include
Vacation Rental Marketing Strategy And Optimization
EVERYONE WANTS TO BEAT THEIR COMPETITORS. WITHOUT PERFORMANCE BENCHMARKING ITS HARD TO KNOW IF YOU’RE LEADING THE WAY OR TRAILING THE PACK.
OVERVIEW
One of the core elements of vacation rental revenue management is a marketing strategy and optimization services. By creating targeted and personalized marketing campaigns that resonate with potential guests, RevPARTY helps vacation rental property owners and managers increase their visibility and drive bookings.
Vacation Rental Email Campaign Creation
EMAIL CAMPAIGNS ALLOW YOU TO PROVIDE PERSONALIZED INFORMATION TO YOUR MOST VALUABLE GUESTS
OVERVIEW
We all know personalization isn’t the wave of the future, its here now … and your guests expect it. Email campaigns allow companies to harness all of the information they know about there customers and provide the most useful information, timely offers, and value.
An email campaign also targets your most valuable guests. These guests have stayed at your property before, signed up for email communication, or sent an email inquiry. Email campaigns turn warm leads into hot customers.
Revenue management and email campaigns go hand in hand. Email campaigns allow you to target the guests you need. Need to fill a weekday? Target those that have stayed during the week before. Do you want to increase your average length of stay? An offer may entice some to stay an extra night or previous guests with long stays to rebook.
By creating targeted and personalized marketing campaigns that resonate with potential guests, you set your organization up for success. Not only do email campaigns keep your vacation rental company top of mind for a guest’s next trip, it provides the most value to your most valuable guests.
Vacation Rental SEO & Blogs
IMAGINE YOU'RE PLANNING YOUR NEXT VACATION, AND YOU'RE LOOKING FOR THE PERFECT VACATION RENTAL PROPERTY. YOU START YOUR SEARCH ONLINE AND TYPE IN SOME KEYWORDS RELATED TO YOUR DESIRED DESTINATION AND RENTAL PROPERTY. WHAT DO YOU THINK HAPPENS NEXT?
OVERVIEW
This is where the magic of SEO and blogs comes in! With the right SEO strategy, vacation rental companies can ensure that their properties show up at the top of search engine results pages when potential customers are searching for vacation rentals online. By creating high-quality blog content that provides helpful tips, advice, and inspiration for travelers, vacation rental companies can also capture the attention of potential customers and build credibility and trust with them.
By providing valuable information and showcasing the unique features of their properties, vacation rental companies can attract more website visitors, keep them on their website for longer periods, and increase the likelihood that guests will make a booking by improving four key areas:
Increased Visibility: SEO and blogs can help increase the visibility of vacation rental properties and services online. By optimizing the website for relevant keywords and creating high-quality content that attracts and engages users, vacation rental companies can rank higher on search engine results pages and attract more traffic to their website.
Higher Traffic: By attracting more traffic to their website through SEO and blogs, vacation rental companies can increase the number of leads and potential customers that they generate. This can result in increased bookings and higher revenue.
Improved Credibility: A well-executed SEO and blogging strategy can help vacation rental companies establish themselves as thought leaders and industry experts. By creating valuable content that helps users plan their vacations and showcases the unique features of their properties, vacation rental companies can build trust and credibility with their target audience.
Increased Engagement: By creating engaging blog content and optimizing their website for user experience, vacation rental companies can increase engagement with their website visitors. This can result in more bookings, higher customer satisfaction, and increased brand loyalty.
This means more revenue for your vacation rental business.
So, whether you're a beachfront villa, a cozy mountain cabin, or a luxurious city apartment, SEO and blogs are the secret ingredients that can help you stand out in a crowded vacation rental market. By optimizing your website and creating engaging blog content, you can attract more traffic, engage your audience, and increase your sales. So, get ready to take your vacation rental business to new heights with the power of SEO and blogs!
Vacation Rental Pay Per Click (PPC) Advertising Campaigns
WHAT IF YOU COULD ADVERTISE YOUR BUSINESS, BUT YOU ONLY HAD TO PAY WHEN IT WORKS?
OVERVIEW
With PPC advertising, vacation rental companies can create targeted ads that appear at the top of search engine results pages when potential customers are searching for vacation rentals online. By selecting the right keywords and demographics, vacation rental companies can ensure that their ads are shown to the right people at the right time.
But what are the benefits of PPC advertising, you ask? Well, for starters, it's incredibly effective at driving traffic and engagement! With PPC advertising, vacation rental companies can reach a wider audience than they might with organic search alone. This means more website visitors, more engagement, and more bookings!
Another benefit of PPC advertising is that it allows vacation rental companies to control their advertising spend. With PPC, vacation rental companies only pay when someone clicks on their ad, which means they can set a budget and ensure that they're not overspending on advertising. This means more cost-effective marketing, which can lead to more revenue and profitability.
But the benefits of PPC advertising don't stop there. It's also highly measurable and trackable, which means that vacation rental companies can easily see the results of their campaigns and adjust their strategy accordingly. This means more data-driven decision-making, which can lead to more effective marketing and more success for your vacation rental business.
So, if you're looking to take your vacation rental business to the next level, it's time to consider PPC advertising. With its ability to drive traffic, engagement, and sales, as well as its cost-effectiveness and measurability, PPC advertising is a powerful tool that can help your vacation rental business achieve its full potential!
Vacation Rental Copywriting
WHAT IF THIS LINE WAS BLANK?
OVERVIEW
Copywriting is the art of creating written content that motivates and persuades people to take action. In the vacation rental industry, copywriting is essential for creating website copy, property descriptions, and marketing materials that showcase the unique features and benefits of your properties and encourage potential customers to book with you.
But the benefits of copywriting don't stop there. Effective copywriting can also help your vacation rental business stand out in a crowded market and build trust and credibility with your audience.
With the right copywriting strategy, vacation rental companies can inspire potential customers to take action. This means more website traffic, more engagement, and ultimately, more bookings and revenue for your business.
Vacation Rental Social Media Management
SOCIAL MEDIA IS MORE THAN LIKES AND HASHTAGS. ITS REVENUE.
OVERVIEW
With social media, vacation rental companies can connect with potential customers on a more personal level, build relationships, and showcase their properties in an engaging and visually appealing way. But what are the benefits of social media management, you ask? Let me tell you!
First of all, social media management is incredibly effective at increasing engagement and driving traffic to your website. By creating high-quality content that resonates with your target audience and utilizing the right hashtags and keywords, vacation rental companies can attract more followers, increase their reach, and ultimately drive more traffic to their website.
But social media management isn't just about driving traffic. It's also about building relationships with your audience and establishing your brand as an industry leader. By responding to comments and messages, sharing user-generated content, and showcasing the unique features of your properties, vacation rental companies can build trust, credibility, and loyalty with their followers.
And the benefits of social media management don't stop there. It's also a great way to promote special offers, deals, and discounts, which can drive more bookings and revenue for your vacation rental business. Plus, with the ability to track and measure your social media performance, you can easily see the results of your efforts and adjust your strategy accordingly for even greater success.
So, whether you're a beachfront villa, a mountain cabin, or a city apartment, social media management is a smart tactic to increase ADR, occupancy, and revenue.
Vacation Rental Performance Benchmarking
EVERYONE WANTS TO BEAT THEIR COMPETITORS. WITHOUT PERFORMANCE BENCHMARKING ITS HARD TO KNOW IF YOU’RE LEADING THE WAY OR TRAILING THE PACK.
OVERVIEW
Even the best and most abundant data is useless if you don’t utilize it properly. The promise of greater real-time transparency, more accurate predictions, faster testing, and unparalleled insights is alluring to any business. Data Analytics is no longer a nice-to-have, its a must-have.
Innovation starts with insights that allow you to see challenges in new ways. RevPARTY uses proprietary methods to manipulate data, drive insights, and uncover the real story. We can expand data sources, improve methodology, implement tools, and align business strategy with investment goals; balancing speed, cost, and acceptance.
From the boardroom to the front lines, RevPARTY can help any company realize big impacts from big data.
Vacation Rental Revenue Management as a Service (RMaaS)
YOU KNOW YOU NEED A REVENUE MANAGER, BUT CAN YOU GET THE REVENUE MANAGER YOU NEED?
OVERVIEW
But driving those fast results are hard. There’s so many components to consider: rates, rates on different channels, promo codes, discounts, slash-through pricing, minimum length of stays, and closing arrival and departure. Rates and availability gets exponentially difficult as they interact with paid advertising, email marketing, channel distribution, branding, budgets, and growth. So how can a business know they’re getting it right?
You know you need a revenue manager, but can you get the revenue manager you need? Keeping revenue management in-house creates several challenges:
The time and money cost of hiring an appropriate candidate.
The pool of experienced vacation rental revenue is extremely small. In order to find the right fit you’re either paying a lot for top talent or settling on quality to stay within budget.
If your company needs revenue management competence, how can you competently know which candidate is the better revenue manager?
Once hired, even more time and money is invested into the employee’s onboarding. Even more is spent on employee compensation and benefits.
Once the hire is onboarded, there’s no guarantee they will perform well.
An internal hire can’t always be 100% objective as they navigate office politics
Those with no prior consulting experience have limited exposure to different portfolio types and sized. They also don’t have many experiences going from 0 to 100 real quick.
If there is no redundancy, the entire organizations revenue is at risk anytime there’s a sick day, PTO, or employee departure (in which case you start the whole process over again)
As your business grows, its often hard to scale revenue management appropriately. If you hire too soon then you’re wasting money. If you hire too late, your in over your head and leaving money on the table. Individual employees aren’t fractional, but services provided by a consultant can be.
With RevPARTY you can wash your hands of the hassle and rest easy knowing your revenue management is in good hands.
Vacation Rental Fractional Chief Revenue Officer
EXPEDIA ALUMNI HAVE GONE ON TO RUN SOME OF THE LARGEST COMPANIES IN THE INDUSTRY (VACASA, NOISEAWAR, OTA INSIGHT/TRANSPARENT, ETC.). NOW YOU CAN ADD THE SAME HIGH POWERED EXECUTIVE TO YOUR TEAM AS WELL.
OVERVIEW
A fractional Chief Revenue Officer (CRO) can bring several benefits to the vacation rental industry. Here are some of the key advantages:
Cost Savings: A fractional CRO allows vacation rental companies to access the expertise of a CRO without having to pay for a full-time executive. This can result in significant cost savings for smaller companies that may not have the resources to hire a full-time CRO.
Revenue Growth: A fractional CRO can help vacation rental companies increase their revenue by providing expert guidance on pricing strategies, distribution channels, and marketing tactics. They can analyze data and develop actionable insights to optimize revenue and profitability.
Strategic Planning: A fractional CRO can help vacation rental companies develop and implement a comprehensive revenue strategy that aligns with their overall business goals. They can provide an outside perspective and identify opportunities for growth and expansion.
Flexibility: Fractional CROs are typically available on a part-time or project basis, providing vacation rental companies with flexibility in terms of the scope and duration of their engagement. This allows companies to adjust their resources as needed, without committing to a long-term arrangement.
Specialized Expertise: Fractional CROs bring specialized expertise to the table, with a deep understanding of revenue management and optimization in the vacation rental industry. They can provide guidance on industry-specific challenges and trends, and help companies stay ahead of the competition.
Overall, a fractional CRO can provide vacation rental companies with the strategic guidance and expertise they need to increase revenue, optimize profitability, and stay competitive in a rapidly evolving industry.
Vacation Rental Promotions
PROMOTING YOUR BUSINESS REQUIRES EFFECTIVE PROMOTIONS. NAVIGATING INCREMENTAL LIFT VERSUS CANNIBALIZATION DETERMINES WHETHER ANY PROMOTION WILL BE FEAST OR FAMINE.
OVERVIEW
Promotions are the epitome of marketing meets revenue management. While the distribution of a promotion may be an outbound strategy, there are endless discount tactics. Our businesses don’t exist in a vacuum and discounts, slash-through pricing, and channel specific programs don’t either.
RevPARTY can help any company effectively implement discount structures that result in net new business without leaving money on the table.
OUR IMPACT
OUR IMPACT STORY
Sojourn, a start-up vacation rental management company that owns and manages more than 100 units, saw their revenue growth slow and needed to quickly generate a higher RevPAR to support expansion efforts. Additionally, they were preparing to launch several new markets and needed to ensure a successful launch.
RevPARTY aided Sojourn to accurately benchmark and report performance, created custom dynamic pricing tools, developed revenue management strategy and tactics based on historical data insights, and provided technical education which enabled Sojourn to conduct all necessary actions in-house.
In just 6 weeks Sojourn’s RevPAR increased against the market RevPAR by 25%, they had significant cost savings from process improvements; including cancelling a managed revenue service, and their new markets launched and began performing 66% better than market in just their first quarter.