Rates & Avalability

Vacation Rental Promotions

PROMOTING YOUR BUSINESS REQUIRES EFFECTIVE PROMOTIONS. NAVIGATING INCREMENTAL LIFT VERSUS CANNIBALIZATION DETERMINES WHETHER ANY PROMOTION WILL BE FEAST OR FAMINE.

OVERVIEW

Promotions are the epitome of marketing meets revenue management. While the distribution of a promotion may be an outbound strategy, there are endless discount tactics. Our businesses don’t exist in a vacuum and discounts, slash-through pricing, and channel specific programs don’t either.

RevPARTY can help any company effectively implement discount structures that result in net new business without leaving money on the table.

Vacation Rental Performance Benchmarking

EVERYONE WANTS TO BEAT THEIR COMPETITORS. WITHOUT PERFORMANCE BENCHMARKING ITS HARD TO KNOW IF YOU’RE LEADING THE WAY OR TRAILING THE PACK.

OVERVIEW

Even the best and most abundant data is useless if you don’t utilize it properly. The promise of greater real-time transparency, more accurate predictions, faster testing, and unparalleled insights is alluring to any business. Data Analytics is no longer a nice-to-have, its a must-have.

Innovation starts with insights that allow you to see challenges in new ways. RevPARTY uses proprietary methods to manipulate data, drive insights, and uncover the real story. We can expand data sources, improve methodology, implement tools, and align business strategy with investment goals; balancing speed, cost, and acceptance.

From the boardroom to the front lines, RevPARTY can help any company realize big impacts from big data.

Vacation Rental Revenue Management as a Service (RMaaS)

YOU KNOW YOU NEED A REVENUE MANAGER, BUT CAN YOU GET THE REVENUE MANAGER YOU NEED?

OVERVIEW

But driving those fast results are hard. There’s so many components to consider: rates, rates on different channels, promo codes, discounts, slash-through pricing, minimum length of stays, and closing arrival and departure. Rates and availability gets exponentially difficult as they interact with paid advertising, email marketing, channel distribution, branding, budgets, and growth. So how can a business know they’re getting it right?

You know you need a revenue manager, but can you get the revenue manager you need? Keeping revenue management in-house creates several challenges:

• The time and money cost of hiring an appropriate candidate.

• The pool of experienced vacation rental revenue is extremely small. In order to find the right fit you’re either paying a lot for top talent or settling on quality to stay within budget.

• If your company needs revenue management competence, how can you competently know which candidate is the better revenue manager?

• Once hired, even more time and money is invested into the employee’s onboarding. Even more is spent on employee compensation and benefits.

• Once the hire is onboarded, there’s no guarantee they will perform well.

• An internal hire can’t always be 100% objective as they navigate office politics

• Those with no prior consulting experience have limited exposure to different portfolio types and sized. They also don’t have many experiences going from 0 to 100 real quick.

• If there is no redundancy, the entire organizations revenue is at risk anytime there’s a sick day, PTO, or employee departure (in which case you start the whole process over again)

• As your business grows, its often hard to scale revenue management appropriately. If you hire too soon then you’re wasting money. If you hire too late, your in over your head and leaving money on the table. Individual employees aren’t fractional, but services provided by a consultant can be.

With RevPARTY you can wash your hands of the hassle and rest easy knowing your revenue management is in good hands.

Vacation Rental Fractional Chief Revenue Officer

EXPEDIA ALUMNI HAVE GONE ON TO RUN SOME OF THE LARGEST COMPANIES IN THE INDUSTRY (VACASA, NOISEAWAR, OTA INSIGHT/TRANSPARENT, ETC.). NOW YOU CAN ADD THE SAME HIGH POWERED EXECUTIVE TO YOUR TEAM AS WELL.

OVERVIEW

A fractional Chief Revenue Officer (CRO) can bring several benefits to the vacation rental industry. Here are some of the key advantages:

1. Cost Savings: A fractional CRO allows vacation rental companies to access the expertise of a CRO without having to pay for a full-time executive. This can result in significant cost savings for smaller companies that may not have the resources to hire a full-time CRO.

2. Revenue Growth: A fractional CRO can help vacation rental companies increase their revenue by providing expert guidance on pricing strategies, distribution channels, and marketing tactics. They can analyze data and develop actionable insights to optimize revenue and profitability.

3. Strategic Planning: A fractional CRO can help vacation rental companies develop and implement a comprehensive revenue strategy that aligns with their overall business goals. They can provide an outside perspective and identify opportunities for growth and expansion.

4. Flexibility: Fractional CROs are typically available on a part-time or project basis, providing vacation rental companies with flexibility in terms of the scope and duration of their engagement. This allows companies to adjust their resources as needed, without committing to a long-term arrangement.

5. Specialized Expertise: Fractional CROs bring specialized expertise to the table, with a deep understanding of revenue management and optimization in the vacation rental industry. They can provide guidance on industry-specific challenges and trends, and help companies stay ahead of the competition.

Overall, a fractional CRO can provide vacation rental companies with the strategic guidance and expertise they need to increase revenue, optimize profitability, and stay competitive in a rapidly evolving industry.