We are a marketing service providing the physical display of books for authors and publishers at major book fairs around the world without the authors or publishers attending personally. Our trained staff attends all book fairs and has an average of 25 years of publishing experience each among them.
Promoting your book effectively hinges on gaining exposure and increasing discoverability. Through the Book Fair Association (BFA), we offer a service that places your book in a prominent position, reaching hundreds of thousands of book buyers attending the book fairs we participate in. Additionally, we provide crucial guidance on how these buyers can conveniently purchase your book through major retail platforms like Amazon and Barnes & Noble. Furthermore, we facilitate distribution through large networks that cater to librarians and schools both domestically and internationally.
The Book Fair Association is a Book promotion and marketing service for authors and publishers at major trade and consumer book fairs around the world. We help 1000s of traditional and self-published authors and publishers market their books through book fairs and shows each year.
The target audience at the shows we attend annually include librarians, publishers, distributors, booksellers and consumers. BFA’s service is an affordable way to reach these markets without having to attend personally. BFA’s 85 year service has helped thousands of authors and publishers showcase and promote their books to buying audiences, saving themselves thousands of dollars in booth costs and travel.
In addition to book display services at book fairs, BFA also offers a complete social media consultation and set-up and helps with Rights sales globally through our affiliated companies
We are a marketing service providing the physical display of books for authors and publishers at major book fairs around the world without the authors or publishers attending personally. Our trained staff attends all book fairs and has an average of 25 years of publishing experience each among them.
Showcase your paperback or hardcover book at any of our worldwide book fairs we attend. Book Fair Association (BFA) participates in only the major book fairs around the world...
Showcase your ebook on large monitors including sample pages at any of the worldwide book fairs we attend. We will also display your cover on a hard backing along side the print books,...
Reach show attendees even after they’ve left the book fairs with one of our full-page ads! Supply us with a PDF file and an Ad size of 8.5” x 11”, color or...
The Book Fair Association® is one of the most widely recognized and highly respected names in the publishing community. For over 85 years, BFA has been showcasing published works at national and international book shows and expos, becoming a dependable resource for the publishers it serves, and the librarians and educators who depend on it. Book Fair Association® reputation with publishers has helped it grow into one of the biggest-if not the biggest-exhibitor at each show it attends, while it’s reputation with educators, librarians and book trade professionals makes it one of the busiest.
Don't miss the world's #1 library event of the year! ALA, the oldest and largest library association in the world, and holds its Annual Conference & Exhibition in June of each year.
The London Book Fair New Title Showcase is a featured exhibit at the fair and is located in prime location that will attract thousands of fair goers.
The Frankfurt Book Fair is the world's largest book fair for books in the world based both on the number of publishing companies represented, and the number of visitors.
The Guadalajara International Book Fair is the go-to event for divish and English language content. More than 1900 publishers attend with over 20,000 professionals from 44 counties and 700,000 attending from the public.
Scheduled once every two years, the AASL will attract upwards of 10,000 school librarians looking for titles in the K-12 area. The library market is a $5 billion dollar industry.
The 10-day event which started in 1982 under the patronage of His Highness Dr Sheikh Sultan bin Muhammad Al-Qasimi, is a leading literary event that profiles the written work throughout the Middle East, Asia and Africa.
The Chinese market is one of the largest and fastest growing in the world. With over 2 billion people, education is a high priority for the government.
The Book Fair Association (BFA) offers many opportunities to promote your book at leading book fairs in the U.S. and overseas, to gain the attention of buyers, distributors, retailers, wholesalers, publishers, librarians, and countless other publishing professionals.
These international book fairs provide a valuable marketing tool to expose your work to thousands of publishing professionals worldwide. With all the options of book fairs, you can pick and choose the ones whose theme and audience connect with your book.
Without a doubt, these book fairs are an active meeting point for top publishers, the leading distributors, and literary agents, who scout for work they want to represent, helping you gain valuable traction for your book.
The Book Fair Association provides various marketing resources to promote your book which are both cost-effective and easy to use.
Jun 19, 2024 - Jun 23, 2024
Nov 06, 2024 - Nov 17, 2024
Oct 16, 2024 - Oct 20, 2024
Jun 27, 2024 - Jul 02, 2024
Book Fair Association has consistently provided the best exposure for our books at trade shows.
If we can’t attend a particular conference (or even if we can!) our books are well-represented by BFA.
Their exhibits are always impressive and attractive and their booth staff is knowledgeable, engaging and attentive to attendees.
We have been exhibiting through BFA for years because of their trusted reputation and the integrity of their work. In a nutshell: they care about customer satisfaction: the publishers, the authors and the librarians.
Even through Random House, Inc. is very big, the staff of the Library Marketing Department is relatively small — and our show budget is not unlimited — so what to do about representation at those important state shows that we can’t attend in person?? Book Fair Association to the rescue!
For over 15 years Random House, Inc. has relied upon BFA to represent us at from 8 – 10 shows per year all around the country. Their staff is knowledgeable, conscientious, pleasant and they always get their attractive booth up right on time. No worries with BFA.
And two additional points — when we do show up unexpectedly at one of these state shows, the BFA booth is a place to hang our hats, host an unexpected author, visit with collection development browsers.
So on behalf of all the Random House, Inc. imprints and our Client Publishers, thanks for a job very well done indeed!
Nothing can replace the experience of holding a book in your hand and looking through it at your own pace. It’s why we exhibit at conferences! When we can’t be at a conference in our own booth, Book Fair Association allows us to display our books and get them into the hands of the teachers and librarians who make the purchasing decisions. They’re pros, and a pleasure to work with.
Mr. Peter Birch The Book Fair Association277 White Street Buchanan, NY 10511 Dear Peter: I wanted to put into writing my comment to you at ALA this past summer. The Book Fair Association was, for me and I am sure many others, still is one of the high points of the conference. I consistently spent more time perusing your exhibit than attending any of the individual programs. Keep up the good work.
Letter from a School Librarian –
Dear Mr. Malinowski:
Last week I attended the NYLA conference in Saratoga Springs, NY. From time to time over my career I have gone to these conferences. I have always found that one of the most valuable parts of the conference is the time that I am able to spend at the Book Fair Association. It is the one time when I get a chance to actually examine and review for myself new books. I can examine the photographs, the graphics. I can scan the index and table of contents and skim through the pages getting an overview of the content. I can examine the materials for information pertinent to our curriculum and assignments students are given. I can check the size of the print and binding to determine if it will take the wear students will give it. I don’t have to rely on one reviewers point of view.
While perusing this exhibit I discovered one book which had lots of information and would have been well-suited to a middle school but the graphics on the cover would have stopped any but the most determined user. Another had a lot of god information on its subject matter but a particularly gruesome photo of a shooting victim changed my mind about the book. I discovered Eleanor, a most appealing early biography I will recommend to our elementary librarian. I haven’t mentioned the books that had not been reviewed anywhere and were appealing and informative that I have now added to my list to order in the near future.
This exhibit for me is one of the highlights of the conference. I always plan to spend an extended time examining these wonderful new books. Please keep up this most helpful and needed service!
In this day and age when the Internet is constantly in the news and most definitely in our lives as librarians we cannot forget the importance of selecting books wisely for our collections. Your exhibit makes this task easier and more enjoyable.
Thank you.
As a small publisher I thank my lucky stars for the exhibition service BFA provides. My personal representative keeps tabs on what is needed, and reminding me when I forget and advising me when I am too busy to read their fliers. Most important, my rep at BFA has always been open and honest about which shows will benefit me most. If I could hire a personal staff of book exhibitors to work for Bright Ring, I would hire BFA. My library sales have risen markedly since employing their exhibit service, and I will continue to use them for all my new titles.
Book Fair Association provides an easy way to keep track of titles you find at any book fair, con, bookstore, or library worldwide. Once saved, Click through to buy from a variety of retailers including Amazon, Barnes and Noble, and more. Book Fair Association can be used anywhere; at book fairs, cons, bookstores and libraries.
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Providing Book and Ebook Displays at Major Book Fairs Around the World to Hundreds of Thousands of Book Buyers.
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